North Africa’s payments landscape is changing fast. What was a region long defined by cash, big informal economies and limited card reach is now seeing a proliferation of digital payment rails — from instant bank transfers and mobile wallets to tokenized
cards, contactless acceptance and merchant-focused point-of-sale solutions. That shift is being driven by regulators, telcos and fintechs working together, changing consumer habits and a clear business case: a larger digital-payments market across the MENA
region is already worth tens of billions and growing rapidly.
What’s expanding — the new payment toolbox
Several distinct payment types are now scaling across North Africa:
- Instant bank rails and real-time transfers — Central banks in the region have been rolling out faster payment systems and promoting fee-free or low-fee instant transfers to encourage non-cash flows. In Egypt, for example, instant transfer
networks and apps have driven millions of new digital accounts in a short span. - Mobile wallets and e-money — Homegrown mobile-wallet apps and telco-led e-money are becoming common, especially in places where traditional bank penetration remains limited. These wallets let users pay merchants, top up airtime, pay bills
and receive remittances without a traditional bank account. GSMA and industry reports show global and regional mobile-money adoption remains a major growth engine. - Card tokenization and mobile NFC — Tokenized card provisioning to smartphones and the arrival of Apple/Google pay integrations in some markets reduce friction for e-commerce and contactless retail. Egypt’s central bank and payment ecosystem
moves toward tokenization are an example of authorities encouraging modern, secure wallet-based payments. - Merchant point-of-sale (POS) and QR payments — Low-cost POS devices, QR codes and soft-POS (phone-as-POS) are allowing small shops and micro-merchants to accept digital payments for the first time, accelerating formalization and traceability.
- Cross-border and remittance rails — Regional remittance corridors and fintechs are lowering the cost of cross-border transfers — critical for economies with sizable migrant or diaspora inflows.
Country snapshots: different speeds, same direction
North African countries are not moving in lockstep, but the common trend is unmistakable.
- Egypt has made deliberate policy choices and pushed an “insta-pay” agenda that helped onboard millions of users quickly — public policy, fintech competition and merchant acceptance have combined to drive fast adoption. Egypt is positioning
itself as a payments hub in the region. - Morocco has a growing fintech community, improving payment infrastructure and an active effort to boost financial inclusion through mobile wallets and fintech partnerships. Industry associations and incubators are increasing developer and
merchant support. - Tunisia is seeing platform-economy growth and targeted initiatives to link digital platforms with payments, making it easier for small vendors and freelancers to receive money digitally.
- Algeria has been more cautious but is showing rapid increases in digital transaction volumes and expanding card and mobile payment usage as regulators and banks push reform. A jump in digital transactions reported in 2024 signals accelerating
momentum.
Why adoption is accelerating
Several reinforcing factors explain why digital payments are expanding now:
- Regulatory nudges and infrastructure upgrades. Central banks increasingly favor real-time payment systems, tokenization standards and clearer licensing for payment service providers — policies that reduce friction and risk for consumers
and businesses. - Smartphone and mobile-internet penetration. Growing mobile internet usage provides the distribution channel for wallets and app-based payments.
- Private-sector investment and fintech ecosystems. Banks, startups and global players are investing in local payments infrastructure and partnering to scale solutions for remittances, payroll, merchant payments and e-commerce.
- Consumer behaviour change. Young, urban populations and pandemic-era habit shifts have increased comfort with non-cash channels — once a critical mass is reached, merchant acceptance follows quickly.
Bottom line
North Africa is moving from a cash-centric status quo to a layered payments ecosystem where mobile wallets, instant rails and affordable merchant acceptance coexist. The pace will vary by country, but North Africa is converging to make digital payments a
mainstream part of everyday life across the region. For consumers and firms, that means lower friction, more financial access and new digital commerce opportunities.
