The Asian payments market is growing at an extremely fast rate due to a variety of factors, including an increase in smartphone penetration, rising financial inclusion, and the booming demand for digital services. Firms need to adjust quickly to meet the demands of consumers, and the latest to do so is the e-wallet provider serving merchants and consumers, MiFinity.
Its latest milestone has included the launch of new local payment options across the region. Alongside direct bank transfer in Indonesia, Mifinity has launched Rabbit Line Pay and LinkAja in Thailand. With over 350 million digital wallet users in Southeast Asia alone, and with e-wallet transactions only set to grow, this announcement comes at a pivotal point in the development of digital adoption across the region.
This is the first of many more payment rollouts planned by MiFinity in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, the firm remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets
For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”
