Transfeera, a PayRetailers company specialising in payment solutions for businesses, is enhancing its Pix payment capabilities to help betting operators in Brazil adapt to new sports betting regulations.
Since the new sports betting regulation took effect on 1 January 2025, some operators have struggled to ensure compliance – leading Transfeera to step in and adapt its Pix payment offering. The new rules mandate that payments be processed exclusively through bank accounts registered to individual bettors.
As a direct participant of Pix, Brazil’s instant payment system, and as a regulated Payment Institution, Transfeera automates compliance processes for betting operators, providing real-time CPF (Cadastro de Pessoas Físicas) and bank account validation. It also enables deposit verification, ensuring player accounts are active and valid for transactions. These tools look to streamline onboarding and prevent incorrect or fraudulent payments.
Pix, managed by the Central Bank of Brazil, has had a huge impact on digital transactions across the country, with over 170 million users and 90 per cent of Brazil’s adult population relying on the system.
Fernando Nunes, co-founder and CEO of Transfeera, said: “Being a regulated Payment Institution with direct Pix connectivity and processing thousands of transactions daily puts us ahead of the competition. Our expertise in payments allows us to offer operators the tools they need to thrive in a regulated environment.
“We understand the complexities of compliance and financial management in Brazil’s evolving betting sector, and our enhanced Pix solution ensures that operators can meet regulatory demands efficiently while optimising their financial processes. By combining automation, security, and intelligent routing, we provide a seamless payment experience that benefits both operators and their customers.”
Prioritising security
Transfeera functions as a financial hub for betting operators, supporting multiple registered accounts and enabling the required Operational Account and Proprietary Account structure. Advanced treasury management features, such as real-time balance monitoring, automated reconciliation, and secure transaction processing, allow operators to manage their financial operations more efficiently.
Transfeera’s transaction monitoring, automated screening, and instant refund mechanisms – aligned with the Central Bank’s Special Return Mechanism – enhance security for operators and users alike. The company also holds ISO 27001 and 27701 certifications, ensuring robust data protection and fraud prevention measures.
Juan Pablo Jutgla, CEO of PayRetailers, also commented: “The sports betting industry in Brazil is poised for significant growth, but operators will face increasing pressure to comply with the new regulations. By integrating Transfeera’s direct Pix capabilities, our enhanced Pix solution helps operators strike the right balance between ensuring compliance and maintaining an optimal user experience. By automating validation and verification, we eliminate the need for manual intervention, allowing betting operators to focus on innovation and growth.”
