As the build-up to the UEFA Women’s EURO 2025 begins, ticket sales for the event have already surpassed the total sales for the event’s previous iteration in 2022. We take a look at how payments giant Visa is aiming to support further growth for the European competition.
For the first time, fans can purchase UEFA Women’s Football tickets using Visa Click to Pay, which offers a secure online ticket purchasing experience for fans eager to support their teams in the UEFA Women’s Champions League final and EURO 2025.
Available on UEFA’s ticketing platform, this card standard looks to make online shopping easier and safer by eliminating the need for manual card number entry. Click to Pay technology brings innovative security features such as tokenisation, for which Visa was one of the pioneers.
Replacing a consumer’s card credentials with a unique, randomly generated token is among the most effective ways to prevent fraud online. It can increase successful transactions by over 10 per cent and reduce fraud by 91 per cent, compared to entering card number manually.
Kim Kadlec, CMO at Visa Europe, commented: “We recognise the rise of digitally savvy fans who find it frustrating to enter card details. We are thrilled that Click to Pay is now available on the UEFA ticketing platform, simplifying online ticket purchases for the UEFA Women’s Champions League final and UEFA Women’s EURO matches.”
Driving growth in women’s football
Less than 50 days to go until the UEFA Women’s EURO 2025, ticket sales have already reached 550,000.
“As we look forward to record-breaking attendances at UEFA Women’s EURO 2025 and a fantastic UEFA Women’s Champions League final in Lisbon, providing fans with a frictionless way to secure their seats is essential,” said UEFA marketing director, Guy-Laurent Epstein. “Seamless digital solutions like Visa Click to Pay make purchasing tickets more convenient and secure than ever.”
Visa became the first ever UEFA sponsor dedicated to women’s football in 2018, having invested in the growth of women’s football for more than 15 years. With a commitment to accelerate this growth even further, Visa commissioned a study to understand and demonstrate the growth and development of the game and to highlight the opportunities and evolution required to help the women’s game reach its full potential.
