Taking place from 14 to 16 April in Marrakech, Morocco, this year’s GITEX Africa is looking to spotlight the transformative power of technology and investment opportunities across the African continent. One way in which tech can be used is in the payments ecosystem, fostering greater financial inclusion. With this aligning with the commitments of payments processor, Visa, the company has announced its participation as the financial innovation partner at the event.
There is a huge opportunity for greater financial inclusion in Africa, powered by digital transformation, with
Visa at the forefront of its development. Building on previous investments in the region, as well as established partnerships with governments, startups, and businesses, Visa’s presence at GITEX Africa underscores its steadfast commitment to driving digital innovation and enabling a cashless economy in the continent.
Visa invites attendees to visit its booth at Stand No. 16B-20 in Hall 16 to explore payment innovations at GITEX Africa 2025. They will be able to engage in thought-provoking discussions, and experience firsthand how digital payments are shaping the future of Africa’s economy.
Senior Visa executives will be sharing exclusive insights on a series of panels over the course of the event. They include:
- Andrew Torre, regional president, CEMEA
- Leila Serhan, senior vice president for North Africa, Levant and Pakistan (NALP)
- Sami Romdhane, country manager, Visa Morocco
- Godfrey Sullivan, senior vice president and head of strategy, products, solutions, and digital partnerships, CEMEA
Unforgettable experiences
Visa is the exclusive digital payment provider of TotalEnergies CAF Africa Cup of Nations tournament, Morocco 2025 (AFCON), and the culmination of sport and technology is top of mind in Morocco as the host nation. With this backdrop, Visa is presenting the ‘Visa Connected Stadium’ experience at GITEX Africa, an immersive journey designed to show how digital payments will enhance the experience of travelers and football fans.
Visa will showcase how seamless and secure transactions at every touchpoint – from ticket booking, transit, retail, and stadium entry will allow fans and visitors to experience frictionless and secure payment ecosystems. The payment processor will also offer fans a unique opportunity to view the official AFCON and WAFCON trophies on the first day of GITEX Africa (14 April), underlying Visa’s commitment to connecting African football’s most passionate and engaged audiences through unique and unforgettable experiences.
Visa Accelerator Programme
At the event, Visa will also be culminating the third cohort of its Visa Accelerator Programme. Eighteen pan-African fintechs will pitch their businesses and innovative solutions at the GITEX 10X Stage on April 15 to an audience of venture capitalists, Visa senior leadership and key ecosystem enablers.
These early-stage startups have recently completed 12 weeks of programming, giving them access to 1:1 mentorship, personalised training, and opportunities to receive access to funding, development, and other growth resources.
GITEX Africa participants can attend the Demo Day taking place at 14:15pm on the 10X Stage in Hall 23.
