Payments giant Visa has forged a new partnership with the national carrier of Egypt, EgyptAir, to provide advanced technological solutions to support growth and expansion plans within the country’s aviation sector.
Under the new partnership, Visa plans to offer exclusive benefits to EgyptAir customers, including launching a premium co-branded payment card that enables customers to earn exclusive travel rewards, miles, and benefits. EgyptAir passengers who use this Visa co-branded card will be able to access travel and lifestyle privileges and accumulate miles faster.
This partnership aligns with Visa’s strategy to offer innovative technological solutions that help grow the businesses of its partners and reflects its vision of being the preferred partner for leading institutions and companies worldwide, particularly in the aviation sector.
“Through our partnership with Visa, we aim to deliver a seamless and distinguished travel experience for our customers-not only onboard, but at every stage of their journey of booking,” explained Ahmed Adel, chairman of EgyptAir Holding Company. “Strengthening partnerships with global organisations like Visa is an important step towards elevating the quality of our services.
“We look forward to opening new horizons for expansion and service development, which will enhance our competitive ability both regionally and internationally, while contributing to supporting the digital transformation and financial inclusion strategy adopted by the Egyptian government to achieve Egypt’s Vision 2030.”
Enhancing global payment experiences
This initiative marks the latest addition to Visa’s suite of digital solutions in the Egyptian market and underscores its commitment to delivering advanced financial products that support digital transformation and promote financial inclusion, especially in key sectors such as travel and aviation.
Leila Serhan, SVP and group country manager for North Africa, Levant and Pakistan at Visa, also commented: “This multi-year exclusive agreement with EgyptAir demonstrates Visa’s leadership in co-branded travel solutions and marks a significant milestone in our mission to enhance the payment experience for travellers worldwide. This wide-reaching partnership is a step toward meeting that need, and we are delighted to have the opportunity to work with EgyptAir to deliver new experiences for Visa cardholders in the region.
“Globally, consumers have reported that loyalty points and rewards significantly influence their choice of airline or hotel. Furthermore, travellers with co-branded credit cards are 40 per cent more likely to choose an airline or hotel associated with their card, even if there are other comparable options available.”
Holders of EgyptAir and Visa co-branded cards will enjoy exclusive offers, including opportunities to earn miles faster, personalised promotions, and other experiences tailored to customer preferences.
Mohamed Alyan, chairman of EgyptAir Airlines, said: “We believe innovation is the key to excellence, and that building strategic partnerships with leading global institutions like Visa enables us to keep pace with rapid global technological advancements.
“The collaboration between EgyptAir and major technology companies such as Visa represents a promising opportunity to enhance the quality of services provided, elevate the travel experience to be more comfortable and luxurious, and help us attract new customers.”
