The world’s best engineers, entrepreneurs, and researchers face no shortage of opportunities. If you’re building the future in frontier technologies like AI, you could base yourself anywhere. So the real question is where. The answer today points north—to Stockholm.
The European Commission recently declared Stockholm as Europe’s most innovative region. Ahead of Copenhagen, London, and Zurich, the Swedish capital took the top spot. Not just overall, but on a range of individual indicators, from lifelong learning and share of tech specialists employed to cross-border scientific publications, collaboration between SMEs, patent filings, and trademarks.
Right after the European Commission’s report, the city’s own Lovable was declared the fastest-growing software startup in global history. This is another indicator of Stockholm as Europe’s capital of the future—admittedly anecdotal, yet hard to ignore.
STOCKHOLM’S LIFESTYLE EDGE
Of course, for you—a global top talent—there are regions beyond Europe to consider. The U.S. and China still have metro areas that are more innovative, for now. But what Europe’s innovative center can also offer is another way of life.
Sweden consistently ranks among the world’s most gender-equal societies. The childcare system is outstanding—enabling both parents to combine engaged parenthood with career advancement. Society is cultural, creative, democratic, egalitarian, and open. Clean air and water, smooth public transportation, and buildings designed for light and ventilation make daily life in Stockholm unusually comfortable.
Government bureaucracy is light for individuals and companies. Starting a business is easy, energy prices are among Europe’s lowest, and taxes not as high as Sweden’s reputation suggests. With no wealth or inheritance tax, low corporate tax rate, and minimal everyday costs for healthcare, childcare, and education, the benefits often exceed the income tax rate headlines.
Add in generous parental leave (exported by Spotify to the U.S.) and EU freedom of movement, and this capital offers a package of benefits rarely matched in other hubs. For many specialists, flatter structures and shorter weeks tip the balance in Stockholm’s favor.
Fast Company recognized our Stockholm-based real estate firm as one of the World’s Most Innovative Companies. My job at Atrium Ljungberg can perhaps best be described as playing SimCity but in real life, with the city I love most as the game board.
To be fully transparent, the job comes with a dose of stakeholder management and administration that SimCity leaves out—but still, the analogy is strikingly true.
Stockholm is evolving, and it’s a thrill to be part of the ride: Atrium Ljungberg is redeveloping Slakthusområdet, the world’s largest transformation of a meatpacking district, while also building Stockholm Wood City. The renewal of Slussen, a central hub, is nearing completion, as is the expansion of Hagastaden, linking the city with Europe’s top medical university and hospital. They knit old districts and new innovation hubs into a more connected city.
FROM NOBEL PRIZES TO SPOTIFY: THE CITY’S LONG GAME
How did Stockholm become Europe’s most innovative region? It helps to start at the beginning. Stockholm’s tradition has long shown progress.
By the 1880s, Stockholm had the most telephones of any city in the world. The Nobel Prize was established in 1901 and soon became the world’s most prestigious award across five scientific disciplines, later joined by a sixth in economics.
A series of world-class companies were created here in the pre-WW2 industrial era, including Ericsson, Atlas Copco, and Electrolux. That period laid the groundwork for Stockholm’s rise.
The city gained a reputation as a hub of practical innovation and engineering. In 1954, the Royal Institute of Technology hosted Sweden’s first nuclear reactor, built underground in the middle of the city. By the 1980s, Stockholm’s universities were among Europe’s first online.
The 1997 “Home PC reform” gave Swedes tax-free access to computers via employers, driving mass adoption and digital skills.
Since the 90s, Stockholm has produced another wave of champions: Spotify, the leading music streaming service globally; EQT, one of the world’s largest private equity firms; and Klarna, a fintech giant. Stockholm now counts more listed firms than any European city, including London and Frankfurt.
Along the way, Stockholm also became a creative capital. The city that once exported timber and steel now exports pop music, design and gaming—from Avicii to Acne and Minecraft, with billions playing our video games.
In 1968, only a quarter of Swedes had eaten out in the last quarter, and kitchens still shut at 8 p.m. Today, Stockholm is a city full of Michelin stars, neighborhood bistros, late-night bars, and clubs.
THE ECOSYSTEM BUILDING EUROPE’S NEXT GIANTS
Sweden ranks first in Europe by VC investment per capita and unicorn creation per capita. But capital alone doesn’t build companies—talent does. In Stockholm today, workplaces are increasingly designed to attract it: more like clubs or labs than offices, they give talent autonomy, wellbeing, and connection.
A diverse set of Stockholm ventures is now breaking ground. Einride, putting autonomous electric trucks on roads across continents, and Candela, whose electric boats ferry Stockholm’s commuters, drive the future of transportation. Fashion and beauty names Toteme and Estrid stand beside music investor Pophouse, steward of catalogues from Avicii to KISS and Cyndi Lauper. Investors Creandum, EQT Ventures, Northzone, and Norrsken have underpinned the city’s ascent as one of Europe’s leading venture hubs.
Scaling companies consume vast amounts of energy. To support the soaring demand, national energy company Vattenfall and the government just announced that Sweden will build a series of small modular reactors (SMRs). The initiative is notable globally: While most countries are still piloting single SMR projects, Sweden is planning a program at scale, aimed directly at powering fast-growing industries.
Propelled by clean energy, culture, and investment, few places combine beauty and dynamism like Stockholm: the Nordic Venice with its islands, a cultural city from Gustav III’s opera house, to Max Martin’s pop, built on democracy and openness. Yet its real strength lies in its trajectory. For builders, creatives, and intellectuals, Stockholm has become Europe’s most attractive base to change the world from.
Linus Kjellberg is head of business development at Atrium Ljungberg.
