Wirex, a global Web3 company and money app, has selected Italy as the strategic base for its cryptocurrency business in the European Economic Area (EEA).
Wirex has revealed its decision to establish its European crypto operations in Italy as the region prepares for the implementation of the Markets in Crypto-Assets (MiCA) regulation.
Currently headquartered in London, Wirex boasts over six million global users and holds multiple licences across the UK, EEA, Asia-Pacific, and beyond, operating as a trusted, compliant provider in some of the world’s most regulated financial markets.
The move marks a key milestone in the company’s rapid growth journey and reinforces its long-term commitment to delivering regulated, innovative crypto services across Europe.
The company is already registered as a Virtual Asset Service Provider (VASP) in the Italian Register held by the Organismo Agenti e Mediatori (OAM). It is also currently in the process of applying for a MiCA licence and aims to use its Italian base to deepen relationships with regulators, expand local partnerships, reinforce its trust with clients, and continue to offer them crypto products and services while scaling its presence across Europe.
Wirex’s Italian office will focus on product development, customer experience, and regulatory engagement, positioning the company to thrive in a maturing and regulated European crypto market.
Local strategic appointments
As part of this strategic initiative, Wirex has appointed two new senior executives in Italy. Alessandro Bruno-Bossio, regional managing director for Italy and chief customer strategy and retention officer, brings extensive experience in scaling fintech and payments operations, with previous leadership roles at Paysafe, Nexi and PayRetailers.
Francesco Marotta, Wirex’s new non-executive legal director, has over 12 years of expertise in banking and financial services law, compliance, and anti-money laundering. He will also play a vital role in supporting Wirex’s regulatory and legal strategy in Italy and the wider EEA region.
“Choosing Italy as our EEA crypto hub reflects our deep commitment to Europe and our belief in its regulatory clarity and innovation potential,” added Pavel Matveev, co-founder of Wirex. “With strong leadership from Alessandro and Francesco, we’re well-positioned to strengthen our presence in the region and continue building one of the most trusted, compliant crypto platforms in the world.”
Bruno-Bossio also commented: “Italy has the potential to become a leading hub for digital assets, and Wirex is uniquely positioned to drive that transformation. In my dual role, I’m particularly focused on ensuring that customer experience remains at the heart of everything we do. The crypto space still places too much effort on the end user, and we’re determined to change that. By building a strong local presence and fostering regulatory trust, we aim to deliver not only innovative solutions but also seamless, user-first experiences that set new standards in the industry.”
