Australian fintech company Zeller has launched a new service for startups aimed at providing technology businesses with financial management tools.
The new service, ‘Zeller for Startups,’ helps startups overcome the limitations of traditional banking by offering features such as digital account opening, unlimited debit card issuance, and integrated expense management.
The platform also includes high-interest savings accounts and partnerships offering discounts on business software. Zeller for Startups seeks to streamline financial operations for tech founders, combining various banking functions into one online account.
A recent survey conducted by Zeller reveals significant discontent among Australian tech founders: 87 per cent identified financial management and banking as a major operational hurdle, surpassed only by challenges in fundraising (94 per cent). Additionally, 85 per cent expressed a lack of confidence in traditional banks’ ability to support them during critical phases of setup and growth.
Zeller’s research also showed the challenges tech founders still face in the operations of financial management — confirming that on average, startups have historically relied upon five disconnected platforms, on top of a business bank, to manage their finances.
Zeller for Startups
Zeller for Startups will offer tech founders instant access to an all-in-one suite of financial tools they can use from one online account, removing the need for multiple providers, subscriptions as well as expensive add-ons.
Ben Pfisterer, Zeller CEO and co-founder, explained the reasoning behind its new service.
“Banks force businesses into outdated processes that don’t match how tech startups actually operate. That approach is no longer sustainable. With our own experience launching five years ago, we quickly built and began using our own products to manage all of Zeller’s finances.
“We’ve optimised and tailored these products to deliver Zeller for Startups, enabling those founders who are where Zeller was years ago with an all-in-one financial solution designed to help them scale and succeed.
“Zeller for Startups [will] give tech founders a first-of-its-kind solution combining the financial products they need to launch confidently, scale smarter, and reach their full potential.”
The new service will go live in the next few weeks. Founders who join the waitlist can receive a $100 sign-up bonus.
